What is MarkSeg^TM ?

MarkSeg^TM , DenuoSource's proprietary market segmentation platform, combines the use of probabilistic techniques with expected value of customers based on historical buying patterns.

The Result - Higher profits with more targeted customer segments

How is MarkSeg^TM different from other segmentation techniques ?

MarkSeg^TM improves upon classical segmentation techniques by :

	Estimating probabilities of future spending based on historical patterns, not just the most recent purchase
	Computing the e xpected lifetime value of a customer, beyond current profitability

How can MarkSeg^TM help a business ?

MarkSeg^TM is for businesses seeking :

	Improved return on marketing investments
	Increased direct mail response rates
	More targeted customer segments
	Expanded market opportunities